The Goodtime: A Hotel Design Inspired By The Art Deco Historic District _ Morris Adjmi Architects

Florida, USA _ The Goodtime: A Hotel Design Inspired By The Art Deco Historic District _ Morris Adjmi Architects

The Goodtime is a unique adaptive reuse hotel project in Miami’s South Beach Art Deco Historic District.

After decades of neglect, an entire block of single-story storefronts—many of which were landmarked—have been thoughtfully repurposed as part of modern mixed-use hospitality development.

The overall design shares the exuberance of the historic district’s famous Art Deco buildings; however, it is also abstract and obviously contemporary.

For the design of The Goodtime, we looked to the simple, angular forms found throughout the South Beach Art Deco Historic District. While references were collected from throughout the neighborhood, there was no greater source of inspiration than the existing structures on the site.

At first glance, the block of mostly one-story storefronts may have seemed unassuming and underwhelming, but the row played a prominent part in the 1980s renaissance of South Beach and was pivotal to the district’s historic designation.

As a specific nod to the district’s simple, angular forms, the hotel’s tower, and entry are clad in fluted GFRC panels, connected by a sawtooth stucco façade.

But the design is not simply referential.

The flutes that compose the façade are not a reproduction of the context, they are a reinterpretation—a different scale and rhythm than the pilasters on the historic façades on the ground plane.

The key objective was balancing the relationship between the historic buildings and the new construction.

In The Making of Miami Beach (1933-1942), Allan T. Shulman and Jean Francois Lejeune write that “Miami Beach is a layering of consecutive urban visions, built one on top of the other and compacted in time and space.”

The massing of the new construction was designed to sit back from the historic façades while reframing their context and standing independently.

The resultant shape of the building will catch the light differently throughout the days and seasons—inherently dynamic without being excessively ornamental.

Architects: Morris Adjmi Architects

Project: The Goodtime Hotel

Type: Hotel

Area: 1,37,000 sq. Ft.

Year: 2021

Location: Miami Beach, Florida, United States

Design Team: Morris Adjmi,FAIA,Principal Ian Mills, RA, Studio Director

Louis Fernandez, Project Manager

Contractor: GT McDonald


Structural: Optimus Structural Design LLC

MEP: Lauredo Engineering Co

Civil: Langan Engineering and Environmental Services, Inc.

Low Voltage: Electronic Designs

Façade: IBA Consultants

Historic: Arthur Marcus

Landscape: Raymond Jungles, Inc.

Lighting: O'Brien Lighting, Inc.

Text: By Architects

Photographs: Gabriel Saunders, Alice Gao, 4+Architects

About Morris Adjmi Architects:

Morris Adjmi, FAIA established MA in 1997 following a 13-year collaboration with Pritzker Prize-winning architect Aldo Rossi. On that strong foundation, Morris built a design practice known for its thoughtful engagement with history, distinct interpretation of industrial forms, and creative expression of materials.

Each design decision is guided by a deep appreciation for and understanding of the integral architectural, artistic, cultural, civic, environmental, and economic forces that shape a project. This rigorous, research-based approach has helped to establish MA as a leader in the revitalization of post-industrial neighborhoods and historic districts with projects that are imbued with a distinct sense of place and purpose.

The firm strives to maintain a strong sense of community and culture by creating an enriching work environment complemented by engaging programming. We are dedicated to fostering a mentoring environment to facilitate professional growth and providing an atmosphere in which everyone can flourish.

"We create buildings that stand out by fitting in."